Analytics and insights for your car rental business.
See how every car, booking and location performs, spot opportunities to grow revenue, get more out of your fleet and prepare for every shift in demand before it arrives.

Your business performance, across any time period
Choose from five time periods and see each business perform on its own. Every card and chart updates automatically, with an instant comparison to the previous period.
Every screen, all the information you need
Themed sections with 21+ charts, all built on your live booking data, with period-over-period comparison on every metric.
Learn where your revenue comes from
Track how your revenue evolves over time, break performance down by car category and pickup location, compare each category’s average daily rate against the same period last year, and see the revenue forecast based on confirmed bookings.
- Revenue trend, by category & by pickup location
- Average daily rate (ADR) by class & seasonal YoY comparison
- Payment method mix & revenue forecast

Turn more visitors into bookings
Track booking volume and status breakdown, average rental duration by category and booking pace versus last year. The booking flow, from the first visit to your site through to a completed booking, shows where customers drop off, broken down by device.
- Booking volume & status, pace versus last year
- Conversion funnel & checkout abandonment by device
- Average rental duration & trend by category

Build relationships that bring customers back
See how many customers return, what your repeat rate is, who your highest-value customers are and how customer lifetime value (CLV) develops, based on average booking value and return frequency.
- New vs returning & repeat rate
- Customer lifetime value (CLV) & average order value
- All-time top customers list

Get more out of the fleet you already have
See how efficiently your fleet is used by car category and location, spot idle time between rentals and track no-shows, late returns and cancellations. With a 30-day availability forecast you can close gaps and raise utilisation without adding new vehicles.
- Utilisation by class & location, dead prep time
- Check-in vs no-shows & late returns
- Cancellation analysis & 30-day fleet gap forecast

Forecast demand before it appears
Recognise patterns by day and season, see projected availability for the next 30 days and compare price against fleet utilisation, so you can adjust your pricing and staffing in good time.
- Demand patterns by day & season
- 30-day availability forecast
- Price vs utilisation for correct pricing

Increase the value of every booking
Track payment methods, revenue from extras and their uptake rate compared with the industry target. Analyse cancellations and refunds, see which bookings come from partners and calculate the commissions you owe them precisely.
- Payment method mix
- Extras uptake & extras revenue vs target (~12%)
- Cancellation analysis & refund tracking

Your data, ready for any use
View every report across five different time periods, with an instant comparison to the previous period. Export the data to CSV or XLSX, ready for your accountant, your advisor or your own further analysis.
- Five time ranges with period comparison
- CSV & XLSX export from every view
- “Why it matters” explanation on every metric (EL & EN)

Not just charts, but insights that help you grow your revenue
The dashboard is built to answer the questions that really matter in a rental business.
- 01Grow your revenue
See which categories, locations and channels bring in revenue and double down on what performs.
- 02Price with confidence
Compare the average daily rate by category and season, so you know when there’s room to raise prices, without guessing.
- 03Get more from your fleet
Spot the vehicles and hours that sit idle and redistribute your fleet to where demand is highest.
- 04Cut your losses
See how much no-shows, cancellations and late returns cost you and take action to reduce the losses.
- 05Forecast demand
See projected availability for the next 30 days and compare booking pace with the same period last year.
- 06Turn more visits into bookings
See where in the process customers drop off and identify what stops them from completing payment.
- 07Increase the value of every booking
Track how many customers choose extras, compare their performance with the industry target and grow extras revenue.
- 08Give customers a reason to return
See how many customers come back, how your repeat rate develops and the total value each customer creates over time.
Frequently Asked Questions
If you have more questions, feel free to get in touch.
No. The moment you start taking bookings, your charts fill in on their own. There is nothing to configure, install or import.
Yes. Every chart is built on your live bookings and updates automatically with each new, changed or cancelled reservation.
No. Each metric comes with a plain “why it matters” note, in Greek and English, so you get the takeaway without hiring an analyst.
Every metric is compared to the previous period across 7 days, 30 days, 90 days, 12 months and year to date, so you can tell at a glance whether it is improving or slipping.
Yes. Export any view to CSV or XLSX, ready for your accountant, advisor or your own spreadsheets. The data is always yours.
Bookings, fleet and daily operations in one platform.
Bring bookings, availability, fleet, pricing, payments, AADE and online booking together in one cloud platform built for car rental companies.
Give your team a clear picture of what is happening every day, and see FleetSmart in action before you decide.
