Analytics and insights for your car rental business.

See how every car, booking and location performs, spot opportunities to grow revenue, get more out of your fleet and prepare for every shift in demand before it arrives.

Fleetsmart analytics dashboard on a Mercedes A-Class rental car
Most booked cars
Ranking · last 30 days
BMW X3
24
VW Golf
21
Toyota Yaris
19
Mercedes A-Class
17
Fiat 500
13
Jeep Renegade
11

Your business performance, across any time period

Choose from five time periods and see each business perform on its own. Every card and chart updates automatically, with an instant comparison to the previous period.

Analytics
22 Jun – 22 Jul 2026
Total revenue
€32.4k
▲ 29.2%
Total bookings
175
▲ 36.8%
Fleet utilisation
78%
▲ 4.2%
Average daily rate
€142
▲ 6.1%
REVENUE
Revenue trend
€9k€5k€0
Wk 1Wk 2Wk 3Wk 4
Revenue by category
Premium
€14.2k
SUV
€9.8k
Compact
€7.1k
Mini
€4.3k
Revenue by location
Faliraki
€12.6k
Airport
€8.4k
Rhodes Town
€6.2k
Lindos
€3.1k
Payment methods
175bookings
Stripe68%
Counter24%
OTA8%
ADR by category
Premium
€96
SUV
€74
Compact
€58
Mini
€41

Every screen, all the information you need

Themed sections with 21+ charts, all built on your live booking data, with period-over-period comparison on every metric.

Learn where your revenue comes from

Track how your revenue evolves over time, break performance down by car category and pickup location, compare each category’s average daily rate against the same period last year, and see the revenue forecast based on confirmed bookings.

  • Revenue trend, by category & by pickup location
  • Average daily rate (ADR) by class & seasonal YoY comparison
  • Payment method mix & revenue forecast
Revenue Analytics▲ 18%
RevenueCost
JanMarMayJulSepNov

Turn more visitors into bookings

Track booking volume and status breakdown, average rental duration by category and booking pace versus last year. The booking flow, from the first visit to your site through to a completed booking, shows where customers drop off, broken down by device.

  • Booking volume & status, pace versus last year
  • Conversion funnel & checkout abandonment by device
  • Average rental duration & trend by category
Booking Analytics▲ 24% vs last year
Conversion rate
24%
▲ 3.2pp
Checkout abandonment
17%
▼ 4.1pp
Average duration
4.6 d
▲ 0.4
Conversion funnel
Site visits8.4k100%
Car list views5.7k68%
Checkout started3.4k41%
Booking completed2.0k24%

Build relationships that bring customers back

See how many customers return, what your repeat rate is, who your highest-value customers are and how customer lifetime value (CLV) develops, based on average booking value and return frequency.

  • New vs returning & repeat rate
  • Customer lifetime value (CLV) & average order value
  • All-time top customers list
Customer Analytics
Average value
€486
Repeat
34%
New/month
28
New customer acquisition

Get more out of the fleet you already have

See how efficiently your fleet is used by car category and location, spot idle time between rentals and track no-shows, late returns and cancellations. With a 30-day availability forecast you can close gaps and raise utilisation without adding new vehicles.

  • Utilisation by class & location, dead prep time
  • Check-in vs no-shows & late returns
  • Cancellation analysis & 30-day fleet gap forecast
Fleet Analytics22 / 28 active
78%util.
Rented62%17
Available22%6
Service10%3
Down6%2
Utilisation by category
Premium
88%
SUV
81%
Compact
74%
Mini
63%
Dead time
1.8 d
▼ 0.5
No-shows
3.2%
▼ 1.1pp
Late returns
6
▲ 2

Forecast demand before it appears

Recognise patterns by day and season, see projected availability for the next 30 days and compare price against fleet utilisation, so you can adjust your pricing and staffing in good time.

  • Demand patterns by day & season
  • 30-day availability forecast
  • Price vs utilisation for correct pricing
Demand Patterns
High Demand
Fri – Sun
Low Demand
Tue – Wed
JanMarMayJulSepNov

Increase the value of every booking

Track payment methods, revenue from extras and their uptake rate compared with the industry target. Analyse cancellations and refunds, see which bookings come from partners and calculate the commissions you owe them precisely.

  • Payment method mix
  • Extras uptake & extras revenue vs target (~12%)
  • Cancellation analysis & refund tracking
Revenue per Booking
Payment Methods
Stripe68%
Counter24%
OTA8%
Add-on Uptake
Full Insurance72%
Child Seat34%
GPS28%

Your data, ready for any use

View every report across five different time periods, with an instant comparison to the previous period. Export the data to CSV or XLSX, ready for your accountant, your advisor or your own further analysis.

  • Five time ranges with period comparison
  • CSV & XLSX export from every view
  • “Why it matters” explanation on every metric (EL & EN)
Exports & Reports
.csv
CSV Export
Raw data
.xlsx
XLSX Export
Formatted, with charts
Period comparison in every export

Not just charts, but insights that help you grow your revenue

The dashboard is built to answer the questions that really matter in a rental business.

  • 01
    Grow your revenue

    See which categories, locations and channels bring in revenue and double down on what performs.

  • 02
    Price with confidence

    Compare the average daily rate by category and season, so you know when there’s room to raise prices, without guessing.

  • 03
    Get more from your fleet

    Spot the vehicles and hours that sit idle and redistribute your fleet to where demand is highest.

  • 04
    Cut your losses

    See how much no-shows, cancellations and late returns cost you and take action to reduce the losses.

  • 05
    Forecast demand

    See projected availability for the next 30 days and compare booking pace with the same period last year.

  • 06
    Turn more visits into bookings

    See where in the process customers drop off and identify what stops them from completing payment.

  • 07
    Increase the value of every booking

    Track how many customers choose extras, compare their performance with the industry target and grow extras revenue.

  • 08
    Give customers a reason to return

    See how many customers come back, how your repeat rate develops and the total value each customer creates over time.

Frequently Asked Questions

If you have more questions, feel free to get in touch.

No. The moment you start taking bookings, your charts fill in on their own. There is nothing to configure, install or import.

Yes. Every chart is built on your live bookings and updates automatically with each new, changed or cancelled reservation.

No. Each metric comes with a plain “why it matters” note, in Greek and English, so you get the takeaway without hiring an analyst.

Every metric is compared to the previous period across 7 days, 30 days, 90 days, 12 months and year to date, so you can tell at a glance whether it is improving or slipping.

Yes. Export any view to CSV or XLSX, ready for your accountant, advisor or your own spreadsheets. The data is always yours.

Bookings, fleet and daily operations in one platform.

Bring bookings, availability, fleet, pricing, payments, AADE and online booking together in one cloud platform built for car rental companies.

Give your team a clear picture of what is happening every day, and see FleetSmart in action before you decide.

90%
Improvement in fleet utilisation
Your team, in sync
Assign tasks and work smarter
10+
No.1
car rental software in the Greek islands